Inspired by the Flowing Nature of Water

Lotyc draws its name from 'lotic'—symbolizing the adaptive, ever-moving essence of water. We channel that same resilience and momentum to help Seed to Series B startups overcome growth challenges with strategic clarity and operational excellence.

Hi, I’m Vanessa Ferranto!

With 15+ years of experience in strategic leadership, product management, and operational excellence, I’ve partnered with startups to build resilient foundations and achieve transformative results. My philosophy is rooted in adaptability—like ‘lotic’ systems, I believe businesses thrive when they remain fluid and responsive to change.

Over my career, I’ve delivered measurable impact, driving a 400% increase in operational efficiency and achieving 230% product adoption for organizations. I’ve also played a pivotal role in launching successful products, scaling operations, and aligning cross-functional teams to achieve ambitious business goals. Whether implementing product functions from the ground up or optimizing operations for sustained growth, I bring a strategic yet pragmatic approach to every challenge.

Today, I specialize in helping Seed-stage to Series B startups navigate the complexities of growth through tailored consulting services. From high-level advisory to hands-on project support or fractional executive leadership, I offer the expertise and guidance you need to scale efficiently, stay agile, and achieve sustainable success. Let’s build the future of your business, together.

Who is Lotyc?

Why Choose Lotyc?

Success in startups demands flexibility and resilience. Lotyc is your dedicated partner in navigating challenges, transforming obstacles into opportunities, and driving your business seamlessly toward its goals.

With Lotyc, you get:

  • Proven Track Record of Results

  • Tailored solutions for unique startup challenges.

  • Fractional executive support to drive impactful change.

  • Bridging teams for unified, efficient execution.

  • Insight-led decisions for sustainable growth.

Together, we'll build a company that not only grows but thrives at every stage. Schedule a free consultation to explore how I can support your journey or learn more about my services.

Hear what others have to say.

  • Vanessa is the consummate professional—dedicated, adaptable, and knows how to get things done. She brings thoughtful insights and effortlessly connects with people at all levels.

    CEO, B2B SaaS AI Analytics Start-up

  • Vanessa brought exceptional communication, product expertise, and mentorship to our team. She organized complex concepts into clear, actionable strategies, collaborating seamlessly with engineering and gaining respect by rolling up her sleeves. Vanessa's expertise spanned multiple areas, and she consistently delivered beyond expectations.

    Product Executive, B2C Mid-Market Company

  • Vanessa has a strong influence across teams, combining thoughtful consideration with a methodical, effective approach. Her analytical, data-driven mindset consistently drives impactful results.

    CEO, B2B2C SaaS FinTech Start-up

  • Vanessa is a strong communicator who builds excellent stakeholder relationships, bringing strategic planning and creative ideation to every project.

    CFO, E-Commerce Marketplace Start-up

Lets' Work Together!

We’re excited to learn more about your business and how we can support your goals! Please take a few minutes to complete this form so we can better understand your needs and tailor our approach to deliver impactful results.